How do I turn product updates into social media posts?
By OpenPost · Reviewed
Start with a concrete change, explain who it helps, and show the result. Keep one source draft, then adapt its length, opening, media, and call to action for each destination. OpenPost keeps those versions in one Publication; AI can help draft them, but you review the facts and final copy.
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Write down the evidence first
Collect what changed, who can use it, where they find it, and any limits. Add a screenshot or short recording that demonstrates the change. This gives both you and a writing assistant something specific to work from.
Turn a release note into a useful post
Suppose your product now exports invoices as CSV. A useful source draft is: 'You can now export invoices as CSV from Billing. Choose a date range, download the file, and open it in your spreadsheet. Available to workspace admins.' That tells the reader what changed without inventing time savings or customer results.
- Short post: "Invoice CSV export is here. Workspace admins can choose a date range in Billing and download a file for their spreadsheet."
- LinkedIn draft: "Need your invoice data in a spreadsheet? Workspace admins can now export a CSV from Billing. Select a date range, download the file, and open it in your spreadsheet. The screenshot shows where to find the export."
- For a video, record the export and make the output readable.
- Check every version for access restrictions, factual accuracy, and a working link.
Keep the versions attached to the same idea
In OpenPost, a Publication holds the source idea and its destination-specific Renditions. Each Rendition can have its own text, media, format, and timing. Start in the composer, select the accounts, and review each destination before scheduling. Buffer's AI Assistant is another option to compare for rewriting and adapting existing text.